So What was a pop duo from Sweden that consisted of Jesper Jelse and Martin Ankelius, both from the city of Västerås. The boys met in school and started to record a demo tape together. They were turned down by a couple of record companies until finally being signed by a small label in Enköping.
After listening to the demo tape, the label decided to release one of the songs, “I Was Lucky”, as a single in 1988. Luckily, it became a huge hit in Sweden and so was the 1989 follow-up single, “Why Should I Trust You”.
The boys were signed by Virgin and started appearing on TV shows and in magazines. It was the perfect time for So What to release their debut album “Face Yourself”. Two more songs off the album were released as singles, the ballad “You And I (Nathalie)” and the Christmas song “Christmas Is Calling”. Both singles did well on the Swedish charts.
In 1990, So What tried to follow up their previous success with a brand new song, “I Will Always Be Myself”. Sadly, the single didn’t chart. But that didn’t keep the boys from writing new songs, and their second album “Let’s Walk Together” was released in 1991. The title track was released as a single and was a minor hit in Sweden.
However, the follow-up singles “Hallelujah” and “Like A King” flopped and So What split up. Jesper launched a solo career and released three singles in the early nineties. Martin started writing and producing songs for other artists, such as Pandora, Popsie and Victoria Silvstedt.
In 1999, Jesper and Martin reunited briefly to release a new version of their biggest hit “I Was Lucky”, together with American rapper Swing. In 2014, So What released the digital compilation album “Pop City”, including the previously unreleased song “I Can’t Believe”.
© Dennis Alexis Hellström